Privacy Policy

Effective Date: August 2025
Website: www.thelatesthomes.co.uk
Company: The Latest Homes

1. Introduction

The Latest Homes (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.

By using www.thelatesthomes.co.uk, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following information when you interact with our website:

Personal Information: name, email address, phone number, postal address.

Account Information: login details, saved searches, listing preferences.

Property Information: details you submit about properties you wish to sell, let, or advertise.

Technical Data: IP address, browser type, operating system, device identifiers, cookies.

Usage Data: how you use our website, pages visited, and interaction history.

3. How We Use Your Information

We use your information for the following purposes:

To provide and improve our property portal services.

To process enquiries, listings, and communications between buyers, sellers, landlords, tenants, and agents.

To send service updates, newsletters, and marketing (only if you have consented).

To ensure website security and prevent fraud.

To comply with legal and regulatory requirements.

4. Legal Basis for Processing

We process your data under one or more of the following lawful bases:

Consent – when you opt-in for marketing or communications.

Contract – when processing is necessary to provide our services.

Legitimate Interest – to improve services, analyse usage, or prevent fraud.

Legal Obligation – when required by law or regulation.

5. Sharing Your Information

We may share your information with:

Property agents, landlords, or buyers/tenants when you make an enquiry.

Service providers (IT, hosting, analytics, payment processors) who help us run the site.

Regulatory authorities, where required by law.

We will never sell your personal information to third parties.

6. Cookies & Tracking

We use cookies and similar technologies to:

Remember your preferences.

Analyse website traffic and performance.

Provide targeted advertising.

You can manage cookies through your browser settings.

7. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

8. Your Rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you.

Request correction of inaccurate data.

Request deletion of your data (“right to be forgotten”).

Object to or restrict processing.

Data portability (receive your data in a machine-readable format).

Withdraw consent at any time (for marketing communications).

To exercise these rights, please contact us (details below).

9. Security

We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. However, no online system can be guaranteed 100% secure.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their policies.

11. Children’s Privacy

Our services are not directed at children under 16. We do not knowingly collect personal information from children.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

The Latest Homes
📧 Email: info@thelatesthomes.co.uk
📞 Phone: 07511 222 329
🌐 Website: www.thelatesthomes.co.uk

13. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page, with the effective date shown at the top.

⚖️ This policy ensures compliance with UK GDPR and the Data Protection Act 2018.